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AS&H Clifford Chance advises the underwriters on Nice One Beauty Digital Marketing Company's SAR 1.2 billion initial public offering (IPO) and listing on the Saudi Exchange (Tadawul)

17 Jan 2025

AS&H Clifford Chance has advised SNB Capital and EFG Hermes KSA as joint financial advisors and joint underwriters, and SNB Capital as lead manager on the initial public offering and listing of Nice One Beauty Digital Marketing Company on the Saudi Exchange.

The offering constituted of 34,650,000 ordinary shares, representing 30% of the Company's share capital, with a total value of SAR 1.2 billion and an implied market capitalisation exceeding SAR 4 billion.

Founded in 2017, Nice One is a leading online platform for beauty and personal care products in Saudi Arabia, with a strong presence across the Gulf Cooperation Council (GCC) countries.

The AS&H Clifford Chance team was led by partner and Head of Capital Markets Mansoor Alhagbani, partner Omar Rashid, counsel Rakan Kawar, senior associate Haifa AlDamegh, and associate Reema Alnafisi.

AS&H Clifford Chance has a strong track record of advising on some of the largest, most innovative and complex ECM transactions. Recent examples include advising MBC Group on its SAR 831 million initial public offering and listing on the Saudi Exchange and ADES Holding Company on its USD 1.2 billion initial public offering and listing on the Saudi Exchange, as well as many other landmark deals.